Manchester City and Puma sign record $1.35 billion kit deal

LONDON: Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds ($1.35 billion), making it the largest in the Premier League.

The new contract runs for at least another 10 years, reports said, worth a record 100 million pounds a year to the club. City previously signed a 65 million pounds per year deal with the German kit manufacturer in 2019.

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The agreement is expected to set a new benchmark for kit manufacturer deals among English clubs, surpassing Manchester United’s 900 million pounds 10-year contract with Adidas, signed in 2023.

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City have enjoyed an exceptional run since 2020, winning four consecutive Premier League titles and securing the treble in the 2022‑23 season. However, they did not win a major trophy last season.

City will begin their 2025-26 Premier League campaign on August 16 with a trip to Wolverhampton Wanderers.