Bestway Cement ventures into auto sector as Pakistan’s car market diversifies

ISLAMABAD: Pakistan’s auto industry, long dominated by the “big three” Suzuki, Honda and Toyota, is witnessing a gradual shift as buyers begin exploring new names and brands. Once reluctant to spend their hard-earned money on untested entrants, customers are now increasingly open to alternatives, particularly in the under-Rs10 million segment where choices are expanding.

In a move that underlines this changing landscape, Bestway Cement Limited, one of Pakistan’s largest cement manufacturers, has announced its entry into the country’s automobile sector. The company disclosed to the Pakistan Stock Exchange (PSX) on Monday that it plans to set up a wholly owned subsidiary to pursue opportunities in the auto business.

A Rs10 billion commitment

Bestway’s board of directors, in a meeting held on September 19, approved an investment of Rs10 billion in the new venture. The package includes up to Rs4 billion in equity and a shareholder loan of up to Rs6 billion, subject to approval by shareholders under the Companies Act, 2017.

The company said the move is aimed at diversifying beyond its core cement operations while continuing to deliver value to shareholders. Incorporated in 1993, Bestway Cement is a subsidiary of Bestway International Holdings Limited, which is in turn owned by Bestway Group Limited, the UK-based conglomerate.

Auto sales on the rise

The timing of Bestway’s announcement coincides with renewed momentum in Pakistan’s auto market. According to data from the Pakistan Automotive Manufacturers Association (PAMA), car sales (including jeeps, vans and light commercial vehicles) jumped 62 percent year-on-year in August 2025 to 14,050 units, compared to 8,699 units a year earlier. Month-on-month sales also rose 27 percent.

Truck sales recorded even sharper growth, surging 140 percent year-on-year to 596 units in August 2025. Analysts say the improved sentiment stems from easier bank financing and more variety on offer for consumers.

Breaking old perceptions

For decades, Toyota, Suzuki and Honda shaped buying habits in Pakistan, with many considering them the only safe options. But that perception is now being challenged as fresh players enter the field and win over customers. Bestway’s step into the auto sector reflects not only its own growth ambitions but also the evolving nature of Pakistan’s car market, where competition and diversity are finally gaining ground.

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