Honda, Toyota not interested in reducing prices

KARACHI: Honda Atlas and Toyota Motors, the two Japanese vehicle assemblers have opted to stay out of the price war triggered by a historic cut from Lucky Motor Corporation Ltd (LMCL) and Pak Suzuki Motor Company Ltd (PSMCL).

Honda Atlas Cars Ltd (HACL) has said that several dealers and customers have approached it regarding recent price adjustments made by various market players. Considering these enquiries, HACL “affirms current prices to be maintained.”

The company recently made price revisions for Honda City 1.2L grades. “We hold our ground on price stability with no further decrease at this given time, considering no change in forex and the cost of materials,” HACL added.

Saudi trade delegation arrives tomorrow

Honda Atlas reduced the prices in March by Rs50,000-140,000 in City variants.

Indus Motor Company (IMC) has also distanced itself from the ongoing price war by reassuring that “there will be no price changes for now till further notice.”

In its note to its authorised dealers, IMC said it has received multiple queries regarding recent price adjustments by different market players. “We are committed to maintaining our current pricing structure,” the company said.

IMC has already been conscious of passing on any possible benefit to its customers by adjusting the pricing of its entire product line and further reducing the price of selected variants of Toyota Yaris.

IMC cut the price of various Toyota Yaris models by Rs73,000-133,000 in March.