Once called ‘bad luck’, Range Rover is now one of the hottest SUVs in Pakistan

ISLAMABAD: In Pakistan, when it comes to big, luxury SUVs, a few names always stand out. The Toyota Land Cruiser. The G-Wagon. And of course, the Range Rover. But while the Land Cruiser is known for its toughness and resale value, and the G-Wagon for its flashy style, the Range Rover has a charm of its own. It’s not just about being expensive, it’s about making a statement.

For a lot of people, owning a new Range Rover is like ticking a dream off their wishlist. It’s the kind of car that makes heads turn when it glides down the road, especially in places like Defence, Bahria Town, or the tree-lined streets of Islamabad.

That said, the Range Rover hasn’t always had the best reputation in Pakistan. If you talk to people who bought older models back in the day, you’ll hear words like “baddua” or “bad luck” thrown around. And they weren’t totally wrong. The early models were beautiful to look at, but they were also known for their weak suspension, sensitive electronics, and the habit of breaking down a little too often. Many owners found themselves stuck with frequent repairs and high maintenance bills. The car looked like royalty, but owning it felt like a gamble.

But fast forward to today, and things have changed. A lot. The new Range Rover models are far more reliable than their older siblings. They’re built better, drive smoother, and come packed with smart technology that actually works. Pakistani car buyers are starting to take notice, and now Range Rovers are becoming a more common sight in upscale areas of Karachi, Lahore, and Islamabad.

What really grabs attention is the pricing in the used market. A new Land Cruiser LC 300 can set you back over Rs8 crore, but some Range Rovers offer the same luxury feel for less. That alone has made many people consider going British instead of Japanese.

For example, a 2018 Range Rover Autobiography P400e is currently listed for around Rs6.7 crore on local platforms. The slightly newer 2019 version can be found for about Rs7.45 crore. Surprisingly, another 2018 P400e is going for as low as Rs5.5 crore, probably due to lower specs or higher mileage.  

These models run on a combination of petrol and electric power, which helps save fuel during city driving. Inside, you get all the bells and whistles: leather seats, wooden panels, big screens, and that clean, premium Range Rover vibe that instantly feels first-class.  

Now, if your budget’s a bit tighter but your heart’s still set on a Range Rover, you’re not out of luck. Older models like the Range Rover Sport 2000 can be picked up for around Rs4 million. Sure, it doesn’t have the same modern features or reliability as the newer ones, but it still gives you the look and the badge that turns heads.  

And for those who love a bit of old-school muscle, the Range Rover Sport Supercharged 4.2 V8 2005 is a classic. It was once a favourite in Pakistan for its bold design and powerful engine. These days, you can find one for about Rs8 million. It may not be the most practical choice, but it’s definitely still a showstopper.  

What makes the Range Rover so different in Pakistan is that it’s not just a vehicle, it’s a vibe. The Land Cruiser is for those who want reliability and resale. The G-Wagon is for those who love to stand out. But the Range Rover is for people who want something classy, comfortable, and a little bit different. It’s a mix of British luxury and SUV power, and it speaks to a different kind of taste.  

Now that service options are improving and more newer, better-built models are entering the market, the Range Rover is slowly shaking off its old “bad luck” image. It’s no longer seen as a risky buy. It’s becoming a serious option for anyone looking to step into the world of luxury SUVs, without paying top dollar just for a badge.

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