Saudi Arabia launches QSAS to showcase heritage and history

The Public Investment Fund (PIF) has announced the establishment of the National Interactive Entertainment Company (QSAS), a pioneering venture that will create immersive storytelling experiences inspired by Saudi heritage and Islamic history. The company will develop and operate world-class interactive exhibitions throughout the Kingdom, catering to the growing demand for cultural experiences among pilgrims and tourists.

QSAS aims to provide a range of multisensory exhibitions, both permanent and traveling, that will enhance the local culture and tourism sectors. By supporting the development of the private sector content creation industry, QSAS will help position Saudi Arabia as a leader in this growing field regionally and globally.

The company’s name, QSAS, is derived from the Arabic word for ‘stories’, highlighting its focus on bringing key historical events and notable figures from both Saudi Arabia and the wider world to life. Initially, QSAS will launch exhibitions locally before expanding internationally, diversifying its storytelling content and tapping into global markets.

As part of PIF’s strategy to bolster the private sector through partnerships in construction, event management, and technology, QSAS is expected to generate over 11,000 direct and indirect jobs by 2030. The company will complement other PIF initiatives, such as the Diriyah giga-project and the newly launched Dan Company, which focuses on agri-tourism and eco-tourism.

Mishary Alibraheem, head of entertainment, leisure, ports, and education at PIF, emphasized that QSAS will play a crucial role in making Saudi Arabia a premier tourist destination by investing in local talent and creating interactive cultural experiences. This initiative supports Vision 2030’s goals to accommodate 30 million pilgrims and attract 150 million visitors annually by 2030.