Hairy affair? Kim Kardashian’s SKIMS stirs frenzy with outrageous thongs

WEB DESK: Kim Kardashian has once again pushed the boundaries of fashion, and social media, with the launch of her boldest SKIMS collection yet: a retro-inspired line of “faux hair” lingerie.

Branded cheekily as “The Ultimate Bush” collection, the SKIMS drop features string micro thongs available in straight and curly textures and in various shades, a nod to the carefree ’70s aesthetic. The brand debuted the launch with a tongue-in-cheek game show spoof titled “Does the Carpet Match the Drapes?” on Instagram, featuring models showing off their looks in true throwback style.

In an Oct 14 Instagram Story, Kim flaunted samples of the new line, laughing, “We have different colors, different hair. This is insane. SKIMS, baby.” Within hours, most items were either low in stock or sold out, despite a flurry of shocked reactions online.

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While critics labeled the idea “bizarre,” fans and shoppers flocked to the site, making it one of SKIMS’ fastest-selling novelty launches. “The bush is back, y’all,” one fan joked, echoing the playful nostalgia of the campaign.

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This isn’t the first time Kim has stirred conversation with SKIMS. Earlier this year, she unveiled face shapewear wraps and bras featuring faux pierced nipples, both of which went viral for their unconventional concepts.

Whether hailed as genius marketing or wild experimentation, Kim Kardashian’s latest venture proves one thing: she knows exactly how to blur the line between fashion and shock value, and turn it into a sell-out success.