12 beauty product manufacturers warned for misleading marketing

ISLAMABAD: The Competition Commission (CCP) on Saturday issued warning notices to 12 beauty product manufacturers for misleading advertising.

The CCP declared the advertising of 12 companies’ beauty products deceptive, stating that the claims made in the advertisements were not reflected in the products.

The notice stated that initial investigations revealed that the companies were engaging in “greenwashing”.

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According to the CCP notice, the companies were advertising their products as natural, organic, sustainable, pure, and chemical-free, but there is no scientific evidence to support their claims.

The CCP notice also stated that such misleading claims could pose potential health risks to consumers.

The notice further read these businesses strategically omit significant information regarding the chemical or synthetic ingredients in their products from labels and marketing materials. They may also employ misleading terminology, imagery, or labelling practices to conceal the presence of inorganic components or chemical additives.