Cher sells music assets to Iconic

LOS ANGELES: Cher, the renowned Oscar, Emmy, Grammy, and Golden Globe Award-winning artist and actress, has inked a new deal with Irving Azoff’s Iconic Artists Group (Iconic), involving the sale of “a range of music assets” from her illustrious career to the company.

According to Variety,  the Believe singer expressed her excitement about the deal and said, “I’ve known Irving (Azoff) for 50 years. I am thrilled to still be friends and pleased to have Iconic on board to represent my past work in entertainment from music, TV, and film. While I’m still working away, it’s good to have a long-time friend to honor and market what I’ve already accomplished these last decades.”

According to a report by Billboard, Cher’s immediate plans with Iconic include the distribution of anniversary edition box sets containing her greatest hits and recent recordings.

Cher’s journey to global superstardom began in the 1960s as one half of the iconic duo, Sonny and Cher. She has garnered global acclaim, selling a staggering 100 million records.

According to the media reports, Cher curated history as the sole artist to secure a number-one single on a Billboard chart in each of the past six decades, boasting an impressive list of hits ranging from I Got You Babe and Gypsies, Tramps & Thieves to If I Could Turn Back Time and Believe.

Meanwhile, Azoff, while talking to the media said:  “I’ve been fortunate to count Cher and her sister Georganne as friends from my absolute early days arriving in LA where we all chased our dreams. Over the past six decades, Cher has transcended boundaries, reached the pinnacle in music, TV, and film, and became a global superstar. We are proud to work with the one and only Cher to extend her legacy and promote her talent to future generations.”

President of Iconic Jimmy Edwards acknowledged Cher’s immense influence on pop culture, labeling her as one of the world’s biggest pop icons. Edwards said, “We are honored to add this beloved superstar to Iconic’s roster of artists.”

Cher’s deal marks yet another substantial achievement for Iconic, following their recent procurements of the catalogs of Dean Martin, David Crosby, Stephen Stills, Nat King Cole, Linda Ronstadt, and Joe Cocker.

Iconic, which launched in January 2020 with the acquisition of a controlling interest in the catalog of the Beach Boys, continues to expand its esteemed portfolio of legendary musical talents.