G-B’s untapped tourism potential — a GDP game-changer

By Manzoor Hussain Rana

GILGIT: When it comes to captivating tales of mythical landscapes and fairytales coming to life, few places on Earth can rival the sheer enchantment of Gilgit Baltistan. Often referred to as the “Paradise on Earth,” this region offers a breathtaking panorama of natural beauty that leaves visitors spellbound. The blessings of Gilgit Baltistan are not just for the locals but for the entire nation, drawing travelers from all corners of the globe to experience its otherworldly wonders.

At the heart of this mesmerizing region lie its majestic mountains, with the crown jewel being K2, the second-highest peak in the world. Adventurers and mountaineers from around the world make the pilgrimage to Gilgit Baltistan to witness these towering giants. The diverse landscapes and awe-inspiring vistas offered by these peaks are unparalleled.

Gilgit Baltistan is also home to an array of meadows, and among them, Fairy Meadows stands as a unique attraction. These lush green expanses in Baltistan, Ghizer, and Astor are perfect for camping under the starry night sky. A personal experience in the Tallu Brooq Meadow reveals the charm of waking up to the crisp mountain air and the sound of fresh spring waters nearby.

As travelers venture further, they are greeted by cascading waterfalls that seem to appear around every corner in Gilgit Baltistan. The soothing sight and sound of these falls provide a tranquil escape for weary travelers. Ensuring proper infrastructure in these picturesque spots can lead to significant economic benefits for the country through tourism.

Another captivating facet of Gilgit Baltistan is its unique wildlife, including rare butterflies and wildflowers found in one of the world’s highest plateaus, Deosai. These creations of nature’s handiwork are nothing short of miraculous and leave visitors awestruck.

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The region boasts a wealth of bewitching lakes, each with its own distinctive charm. From the renowned Shangrila Lake in Skardu to the serene Satpara Lake and the mysterious Blind Lake in Shigar, Gilgit Baltistan is a treasure trove of aquatic beauty. These natural wonders beckon tourists to explore their individual splendors.

Beyond its natural beauty, Gilgit Baltistan is a melting pot of diverse cultures and languages, all embraced with resilience and acceptance. This cultural richness is a significant draw for visitors who come to experience the warm hospitality and unity amid diversity.

Archaeology enthusiasts are also drawn to Gilgit Baltistan, which is home to numerous archaeological sites. Sites like Buddha Rock in Gilgit and Baltistan, as well as lesser-known gems such as the site near Danyor, are magnets for archaeologists seeking to unravel the region’s rich history.

The region’s four distinct seasons—spring, summer, autumn, and winter—offer a unique charm, from blooming blossoms to golden fall foliage and the blanket of snow that transforms the landscape into a winter wonderland. Visitors can savor the beauty of Gilgit Baltistan throughout the year.

Regrettably, Pakistan has yet to fully tap into the potential of its tourism sector, primarily due to governance and political stability issues. However, if it invests in modern infrastructure and supports the growth of the tourism sector in Gilgit Baltistan, the returns could surpass the country’s entire GDP. This investment would not only enhance tourism but also stimulate various businesses, helping alleviate unemployment issues.

In conclusion, the resilient and diverse tourism potential of Gilgit Baltistan is a national treasure that beckons the country to invest in its development. With proper infrastructure and promotion at an international level, this region can become a prosperous and thriving destination for years to come, benefiting both the locals and the nation as a whole. Gilgit Baltistan is more than just a tourist destination; it’s a testament to the breathtaking beauty and rich cultural heritage of Pakistan.