Kris Jenner is now being used to ‘manifest money’ in China and it’s spreading fast

Kris Jenner has spent years building a global business empire. Now, she is being used to manifest one.

Across Chinese social media platforms including Weibo, Douyin and Xiaohongshu, the Kardashian matriarch has unexpectedly become the centre of a viral trend, with users posting her image as a way to attract luck, wealth and success. What started as a niche joke has quickly scaled, with tens of thousands of posts racking up millions of views.

Users are setting her as profile pictures, wallpapers and even office visuals.

The rise of ‘Kris Jenner energy’

The trend leans heavily into Jenner’s reputation as the ultimate “momager”, the architect behind one of the most recognisable celebrity business empires in the world. On Chinese platforms, her image is paired with captions about ambition and financial success, often blending humour with aspiration.

Kris Jenner has become a viral good luck symbol in China as her image is believed to bring wealth + prosperity 🇨🇳

Users on platforms like RedNote have been using her as pfps, wallpapers + manifestation memes

From their perspective Jenner is globally understood as the architect… pic.twitter.com/e8pOnSovRo

— Elisa (optimism/acc) (@eeelistar) April 1, 2026

In some posts, she appears surrounded by money graphics or edited into professional roles, from “lawyer Kris” to “CEO Kris”, reinforcing the idea of control, discipline and success. For many users, especially students and young professionals, she has become a symbol of a certain mindset, not just wealth, but how to get there.

Why it works

Part of the appeal comes from how easily the trend blends irony with intention. Using a reality TV figure as a “manifestation tool” is clearly tongue-in-cheek, but it also taps into something more serious.

Kris Jenner is widely seen as one of the hardest-working figures in entertainment, and that perception translates across cultures. As one creator explained while breaking down the trend, adopting her image is a Gen Z way of “cosplaying success”.

Even Kris Jenner has responded

The trend has grown large enough to reach Jenner herself. Responding to a viral post about the phenomenon, she commented: “you’re ALL doing amazing, sweetie!!!!”, referencing one of her most recognisable lines.

The interaction only added momentum, pushing the trend further into global visibility.

Now it’s spreading beyond China

While the trend began on Chinese platforms, it is already starting to move across international social media. Users outside China have begun adopting the same idea, posting Jenner’s image as part of their own “manifestation” routines.

Some claim it works. Others are in on the joke. Either way, the format is sticking.

The moment highlights how internet culture continues to reshape public figures in unexpected ways. Jenner, long associated with business strategy and media control, is now being reframed as something closer to a symbol or mindset.

Not just someone to watch, but someone to channel.