Latto enters ‘Big Mama’ era with new single and pregnancy reveal

Latto has returned with a major reveal, dropping her new single ‘Business & Personal’ while confirming she is expecting her first child, marking the start of her most personal era yet.

The Grammy-nominated rapper released the track on Friday, March 20, giving fans their first look at her upcoming fourth studio album, Big Mama, which is set to drop on May 29 via Streamcut and RCA Records.

The announcement of her pregnancy came as part of the single’s cinematic rollout, where Latto appeared to reveal her baby bump, ending months of intense speculation among fans.

View this post on Instagram

A post shared by Big mama (@latto)

The visual and teaser also offered a rare glimpse into her private life, with reports suggesting her partner, rapper 21 Savage, is featured as part of the reveal.

In the trailer, Latto addressed her time away from the spotlight, framing her absence as intentional.

“I ain’t go missing. I had to give y’all time to miss me. Before you run the game, you gotta take baby steps to go the distance,” she said.

The track itself doubles as both a comeback and a statement, with Latto directly addressing rumours and conversations that surrounded her during her hiatus.

The Big Mama era signals a clear shift in tone, positioning the project as her most personal and high-stakes work to date.

She hinted at the weight of this new chapter, saying the stakes are “way bigger” now as she prepares for motherhood alongside her music career.

Latto has been linked to 21 Savage since 2020 and publicly confirmed their relationship in 2025, referring to him as her partner during a public appearance, ending years of speculation.

Her return follows months of rumours about her personal life, including earlier denials of pregnancy speculation after a performance in Japan, making the timing of the reveal particularly notable.

With just over two months until the release of Big Mama, the rollout is expected to continue with additional music and visuals as Latto builds momentum for what could be her most defining project yet.