McDonald’s Pakistan slashes prices by more than half

ISLAMABAD: McDonald’s Pakistan has slashed its prices by more than half in an attempt to woo back customers who have joined a boycott campaign against Western brands over their perceived support for Israel.

The boycott campaign, which has gained momentum on social media, urges Pakistanis to shun products from companies that have ties to Israel or have shown solidarity with its military offensive in Gaza, which killed more than 14,000 Palestinians since October 7.

Among the targeted brands are McDonald’s, KFC, Pizza Hut, Coke and Pepsi, which have been accused of providing free meals or donations to Israeli soldiers or institutions.

McDonald’s Pakistan, which operates 75 outlets across the country, said in a statement that it had no involvement in the decision-making of branches outside Pakistan and that its local franchises were independently owned and operated by Pakistanis.

“We understand the concerns of our customers, and we want to assure them that our focus is on providing quality food and service to the Pakistani community,” the statement said.

McDonald’s Pakistan issues clarification in backdrop of social media boycott trend

The company announced a “mega deal” that offers burgers, fries and drinks for as low as Rs199 down from the usual price of Rs375.

The price cut, however, has failed to impress some customers, who said they would continue to boycott McDonald’s and other Western brands until they stop supporting Israel.

“I don’t care how cheap they make their food, I will not eat from McDonald’s or any other brand that supports the oppression of Palestinians,” said Ali Raza, a student in Islamabad.

Some customers also said they preferred to support local businesses that offered halal and organic food.

“I think this is a good opportunity for us to promote our own Pakistani brands and products, which are healthier and more ethical,” said Fatima Khan, a housewife in Karachi.

The boycott campaign has also spread to other Muslim countries, such as Egypt, Jordan, Kuwait and Morocco, where some consumers have switched to alternative brands or products.