Peppa Pig introduces a new storyline as George learns he is hard of hearing

The world of Peppa Pig is getting a thoughtful new twist, with Hasbro announcing that Peppa’s little brother George will be portrayed as moderately deaf in upcoming episodes.

The change marks a new step in the long-running children’s show’s efforts to reflect the real-life experiences of families, particularly those with deaf or hard-of-hearing children. The storyline has been developed in partnership with the UK’s National Deaf Children’s Society to ensure it is handled with care and authenticity.

Viewers will first see the new arc roll out in short episodes on Peppa Pig Tales on YouTube, launching on Friday. George’s hearing diagnosis will later be explored in more detail in season 11 of the series, which is set to stream on TVNZ+ from April 1.

One episode, titled Hearing Test, follows George as he visits an audiologist, is fitted with a hearing aid and begins to experience sounds in new ways. In a small but emotional moment, George is shown saying Peppa’s name for the first time.

The production team worked closely with deaf consultants on everything from language choices to on-screen representation. The audiologist character will be voiced by Jodie Ounsley, a deaf television presenter and former England rugby player, adding another layer of authenticity to the story.

The inclusion doesn’t stop there. Hasbro has also announced plans to release dedicated Peppa Pig sign language content through a new YouTube channel, offering episodes in both British and American Sign Language.

The National Deaf Children’s Society has welcomed the move, calling it a meaningful step for visibility in children’s media. Its chief executive, George Crockford, said the storyline helps create a more inclusive world where deaf children can see themselves reflected in characters they love.

With its muddy puddles and gentle humour, Peppa Pig has long been a staple for young viewers – and now, it’s opening the door to conversations about hearing, difference and inclusion in a way even the smallest fans can understand.