‘Rawalpindi’ team in PSL 11th edition: Who are Walee Technology?

The Pakistan Super League (PSL) is getting a fresh face in its 11th edition, and it comes in the form of a new Rawalpindi franchise. But, behind this change lies an unnoticed company that now owns the team, and its name is Walee Technology.

On Feb 09 2026, Walee Technologies won the rights to the Multan Sultans franchise at the PSL auction, with a top bid reported around Rs2.45 billion. This deal remained the highest-valued franchise deal in the league’s history.

Soon after, the company made a bold move, rebranding the team to represent Rawalpindi, marking a significant shift in the PSL landscape ahead of Season 11. In his interview, the company owner expressed satisfaction with the PSL management, except for the so-called legacy of the Multan Sultans.

Who are Walee Technologies?

Walee Technologies is far from a conventional sports franchise owner, as it was founded in 2019 as a powerhouse working in technology, media, and financial services. The company specialises in various areas of tech, including digital media and marketing technology (MarTech). It also provides services as influencer and creator economy platforms, leading social commerce and digital advertising services.

Over the years, Walee has built strong networks with creators and brands across Pakistan and the region, helping them navigate the growing world of digital engagement.

Walee CEO Muhammad Ahsan Tahir calls it a victory for Pakistani technology and just the beginning of Walee’s PSL journey. The future of sports media looks exciting!#WALEExPSL #BigBaat #International_Media_Rights pic.twitter.com/bnS1zBI7pH

— мя αzα∂💕 (@mrazaad_) February 3, 2026

Earlier, Walee had no direct relationship with cricket as it was not a cricket brand. But now it also includes cricket in its brand. The company had already made its mark in the league by securing the digital streaming rights for PSL Seasons 9 and 10, bringing live games to millions of online viewers across platforms. This experience gave them a deep understanding of the league’s fans and the digital opportunities surrounding Pakistan’s premier cricket tournament.

The Rawalpindi franchise under Walee Technologies represents a shift in sports ownership in Pakistan. A tech and media company taking over a major PSL Rawalpindi team shows how technology, fan engagement, and sports business are increasingly intersecting. With their roots in digital media and creator platforms, Walee is likely to bring new energy to fan experiences, emphasising online engagement alongside traditional team operations.

In short, the Rawalpindi PSL team are not just a cricket franchise as it’s also a new experiment in merging technology, media, and sport. Fans can expect exciting innovations both on and off the field as Walee Technologies begins its journey in the PSL.