Shirley Raines, a voice for LA’s homeless, dies aged 58

LOS ANGELES: Shirley Raines, the social media creator and founder of the non-profit organisation Beauty 2 The Streetz who became known for her work feeding and caring for people experiencing homelessness, has died at the age of 58, her organisation said on Wednesday.

Raines, widely known online as “Ms Shirley,” built a following of more than five million on TikTok and Instagram by documenting her outreach efforts on Los Angeles’ Skid Row and in other communities in California and Nevada, where she distributed meals, hygiene supplies and offered beauty services to thousands.

Her organisation said she used her platform to “amplify the voices of those in need and to bring dignity, resources and hope to some of the most underserved populations,” adding that her life had made an “immeasurable impact.”

Raines’ cause of death was not released, but the organisation said it would share additional information when it is available.

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Raines began her work in 2017 after the death of her young son, a loss she said left her “very broken” but also motivated her mission to help others. She often greeted those she served with warm respect, calling them “King” or “Queen” and creating opportunities for them to work with her to foster autonomy and self-esteem.

Her efforts earned national recognition, including being named CNN’s Hero of the Year in 2021 and winning an NAACP Image Award in 2025 for Outstanding Social Media Personality.

Raines, a mother of six, was found unresponsive at her home in Henderson, Nevada, after family members requested a wellness check. Authorities have not released an official cause of death.

Her passing drew widespread tributes from followers and fellow creators, many describing her as a symbol of compassion who changed perceptions about homelessness and inspired others to serve vulnerable communities.