Subway Pakistan goes mini for inflation-hit customers

ISLAMABAD: Subway, the multinational fast-food chain known for its six- and 12-inch sandwiches, has launched a new three-inch version in Pakistan, the multinational food-chain announced in a social media post.

The bite-sized sandwich is the first of its kind for Subway, and designed to provide “value” to Pakistani customers struggling with high inflation.

Last month, Subway advertised the sandwich at a price of Rs360. This comes as many restaurants in Pakistan raise prices or reduce portion sizes due to high costs and depleting purchasing power.

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Pakistan is struggling with Asia’s fastest inflation, which has seen double-digit percentage increases fuel a cost-of-living crisis in the country of almost 250 million people. To deal with spiraling prices, many restaurants have increased prices or reduced quantities.