X to roll out long-form videos on smart TVs soon

WEB DESK: X, previously known as Twitter, is gearing up to introduce a television app designed for Amazon and Samsung smart televisions.

According to an inside source at the social media giant, the app is scheduled to make its debut next week, as reported by Fortune.

The app’s interface is rumoured to bear a striking resemblance to YouTube’s television app, offering users a seamless and familiar experience.

Elon Musk himself hinted at the upcoming feature, responding to a user’s post on X with a succinct “Coming soon,” confirming the platform’s move towards enabling the direct viewing of its long-form videos on smart TVs.

Fortune had earlier speculated that X’s TV app might share similarities with the Google-owned YouTube TV app.

The report suggested Musk’s strategic intent to position X as a contender in the competitive landscape of video content, directly challenging the dominance of YouTube.

As the anticipation builds, users can look forward to a user-friendly interface and enhanced accessibility as X ventures into the realm of smart TV integration.