X to crack down on copied content under new creator rewards programme

WEB DESK: Social media platform X is set to crack down on copied, stolen and low-quality content under a new revenue programme for creators worldwide.

The new initiative, called the Original Content Rewards Programme, aims to encourage creators to produce original content while rewarding them financially.

According to a notification sent to creators, X will discontinue its existing Ads Revenue Sharing Programme on September 7, 2026.

Applications for the new Original Content Rewards Programme will open from September 8, the company said.

X has clarified that users who have already completed identity verification and linked a payment method will not need to repeat the process.

Eligible users will be able to check their status through Creator Studio at any time.

The move comes after a surge in copied content on X following the launch of its monetisation programme in Pakistan and several other countries.

A number of accounts began posting large volumes of videos and other content to generate revenue, while some users also uploaded clips taken from live television broadcasts shortly after they aired.

The new programme is expected to place greater emphasis on original content and discourage users from reposting or repackaging existing material solely for financial gain.