Strange car wash service: squeaky clean with a touch of fear

DUBAI: A car wash in Dubai is offering more than cleaning services. It is providing customers with a scary experience.

Hidden in Dubai’s alleys, in a setting resembling a proper horror movie, a car wash provides customers with a unique experience.

As cars approach the carefully lit shutter of the shop, staff members, dressed in horror movie costumes, act to scare customers and give them a proper chilling experience, while washing their cars.

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Owner of Industry Car Wash, Omer Al Rafi’i, said, “My brother sent me a message and he was like ‘we can get another idea to bring more people’, and I thought the idea is nice so within a week we started executing the idea, the designs and the costumes and everything, then we went out with our first video. After that we got a lot of engagement, a lot of people started coming, more than we even expected.”

Designed to attract more clients to the business, the initiative gained more momentum than expected, owner Omer al-Rafi’i told Reuters, ending up attracting a clientele that spans from families to couples and curious groups of friends.

“Ninety-nine percent, if not a hundred percent of our customers are satisfied, they are happy cause it’s something different,” Rafi’i said, adding, “You can go for a car wash but then it’s boring. People are coming with their family, friends, even kids but, I mean, over fifteen because we are not allowed to let anyone under fifteen to come in. So, we… we been having some good reactions from our customers.”

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One of the customers Khalid Abu Saeed said, “From the beginning, from when I entered until now the situation was perfect. The signs, the instructions written on the door to turn off the lights and ring the horns, it was really as if you were inside a real house of horror, you know, a dangerous place. It was a strange feeling, frankly, a perfect feeling.”