Breakthrough partnership for Pakistan: HUM Network joins forces with GITEX Global 2024

WEB DESK: In a first for Pakistan’s media industry, HUM Network has secured a pivotal role as the official media partner for GITEX Global 2024.

This collaboration offers a significant opportunity for HUM, not just as a media outlet but as a bridge between cutting-edge global technologies and Pakistan’s growing digital landscape.

For HUM Network, this is more than just a branding opportunity. Their involvement in GITEX will allow representatives to dive deep into global tech innovations — from AI to cybersecurity — with an eye on applying those advancements within Pakistan. The HUM team aims to leverage this exposure to inform, educate, and inspire local tech communities, ultimately driving technological awareness across the country.

Among the notable attendees from HUM are the CEO Duraid Qureshi and Head of Business Organisation and Development Islam Ahmed Khan, alongside key IT team members. They will conduct interviews with GITEX participants, sharing insights through HUM News’ TV and digital platforms, allowing Pakistani audiences to engage with global tech trends and innovations.

This partnership also marks a turning point for Pakistan’s global representation in tech. With HUM in the mix, GITEX 2024 will give Pakistan unprecedented visibility, helping shift the narrative from tech follower to tech innovator.

The collaboration also underscores the potential for Pakistan’s media platforms to play a more integral role in adopting and spreading awareness about futuristic technologies back home.

The GITEX event itself, set to run from October 13-18, 2024 across the Dubai World Trade Centre and Dubai Harbour, is the ultimate convergence of tech heavyweights and start-up disrupters.

Showcasing over 600 exhibitors from more than 50 countries, the event will feature co-located shows such as AI Everything, Future Urbanism, and Fintech Surge, and cutting-edge AI innovations across sectors like digital finance, healthcare, sustainable tech, and education.

With HUM Network’s participation, this year’s GITEX promises not just global tech revelations, but also a transformative boost for Pakistan’s burgeoning tech scene.