Google’s Gemini expected to power iPhone AI features

WEB DESK: In a significant development poised to reshape the landscape of artificial intelligence (AI) integration, Apple is reportedly in discussions to incorporate Google’s Gemini AI engine into its flagship iPhone devices.

According to sources familiar with the matter cited by Bloomberg, negotiations are currently underway to integrate Gemini into upcoming iPhone software features scheduled for release later this year.

While details regarding the terms, branding, or implementation of this potential collaboration remain undisclosed, the market has already responded to the news.

Shares of Alphabet Inc., Google’s parent company, surged over 6 per cent during early U.S. trading, reflecting investor optimism about the synergy between these two tech giants.

Although any formal agreement may not be announced until Apple’s annual developer conference in June, speculation about Apple’s AI initiatives has been widespread.

Recent reports also suggest that Apple is exploring collaborations with OpenAI, the company behind the well-known ChatGPT model, indicating a broader exploration of AI integrations within Apple’s ecosystem.

The envisioned partnership between Apple and Google carries significant implications, potentially extending Google’s AI services to a vast user base of over 2 billion active Apple devices.

This would mark a significant step in Google’s efforts to compete with Microsoft-backed OpenAI.

Moreover, such a collaboration could alleviate investor concerns about Apple’s perceived lag in deploying AI applications, which have contributed to the recent decline in Apple’s shares, relinquishing its status as the world’s most valuable company.

As the tech industry anticipates this transformative alliance between two industry leaders, the possibility of Gemini-powered AI features within iPhones sparks excitement for a new era of innovation and seamless user experiences on Apple’s ubiquitous devices.