Apple launches new MacBook Air models with latest M4 chip

CUPERTINO: Apple on Wednesday unveiled new MacBook Air models, which run on the M4 chip, bringing Apple Intelligence features at a lower price point, as the company looks to persuade customers to upgrade their devices and spur sales.

The base model of the new laptops will be priced at $999, which is $100 cheaper than the outgoing generation of the devices. Pre-orders will begin on Wednesday and the devices would be available in-store from March 12.

The introduction of artificial intelligence-enabled personal computers is expected to help drive a recovery in the PC market this year after a post-pandemic slump.

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Apple’s Mac sales hit $8.99 billion in the holiday quarter, above analysts’ estimate of $7.96 billion, according to data compiled by LSEG.

Earlier on Tuesday, Apple also launched new versions of its mid-priced iPad Air, with an M3 chip and advanced artificial intelligence capabilities, attracting customers into upgrading their devices.

The cheapest variant, with an 11-inch screen, will start at $599 and the larger, 13-inch screen model will cost at least $799.

Customers can pre-order the new iPad Air, while deliveries and in-store availability will start from March 12.

Apple had introduced new models of the iPad Air with its M2 chip in May last year, with the 11-inch model sporting the same price.