Here are the officially PTA-approved iPhone 17 prices in Pakistan

ISLAMABAD: Mercantile Pakistan, the company that introduces itself as a distributor of Apple products in the country, has finally announced official prices for the PTA-approved iPhone 17 lineup. The announcement comes more than 10 days after the phones became available in Pakistan through non-PTA stock.

According to the company, the iPhone 17 (256GB) is priced at Rs400,000, while the 512GB model costs Rs482,500. The newly introduced iPhone Air starts at Rs480,000 for the 256GB version, Rs563,000 for the 512GB, and Rs646,500 for the 1TB model.

The iPhone 17 Pro has been priced at Rs520,500 for the 256GB model, Rs603,500 for the 512GB version, and Rs686,500 for the 1TB variant. The top-end iPhone 17 Pro Max starts at Rs565,000 for 256GB, Rs648,500 for 512GB, and Rs732,000 for 1TB. The most expensive option in the lineup, the iPhone 17 Pro Max with 2TB storage, is priced at Rs898,500.

iPhone 17 PTA-approved prices in Pakistan:

Earlier non-PTA stock sold at inflated prices

Before the official PTA-approved stock arrived, the limited non-PTA iPhone 17 series was being sold in local markets at much higher rates. Reports suggested that even the base iPhone 17 was being sold for as much as Rs400,000, while the iPhone 17 Pro Max 512GB non-PTA model went for nearly Rs560,000.

Retailers in major mobile markets across Pakistan were charging steep premiums due to the unavailability of official PTA-approved units. However, with distributors like Mercantile Pakistan and Airlink now offering tax-paid, PTA-registered devices, prices in the grey market are expected to stabilise. Consumers can now compare official rates, reducing the likelihood of being overcharged.

No official Apple presence in Pakistan

It is important to note that Apple does not operate an official store or sales channel in Pakistan. The iPhones are instead brought in by authorised distributors such as Mercantile and Airlink, who import the devices legally, pay the required duties, and ensure they are PTA-compliant. This makes their stock both tax-paid and ready to use in the country.