Alix Earle hits back after Alex Cooper’s ‘fake drama’ call-out explodes online

Alix Earle has fired back after Alex Cooper publicly accused her of fuelling “fake drama”, escalating their rumoured feud.

The clash, which has quickly gained traction online, centres around Earle’s exit from Cooper’s Unwell Network and a series of pointed social media posts.

TikTok call-out goes viral

The situation intensified when Cooper posted a TikTok video directly calling out Earle, urging her to speak openly.

“You’re going to need to get specific and just say what you’ve got to say about me,” Cooper said, accusing Earle of “passive aggressive” behaviour through reposts and likes.

Alix Earle has commented on Alex Cooper’s video asking her to directly address the issue she has with her:

“Okay on it!!” pic.twitter.com/fxj2AhzSGl

— Pop Base (@PopBase) April 13, 2026

Earle wasted little time responding, commenting “Okay on it!!” under the video before reposting it to her own account, a move that further fuelled speculation.

Feud rumours reignited

Rumours of tension between the two influencers date back to early 2025, when Earle’s Hot Mess podcast abruptly left the Unwell Network.

At the time, fans noted Earle’s absence from a major Unwell Super Bowl party, sparking early questions about a possible fallout.

Cooper later said the split was not due to the network, adding that Earle retained full ownership of her podcast.

Social media moves add fuel

The situation escalated again after Earle reposted a video criticising Cooper, in which another creator labelled the podcast host negatively.

Cooper responded by accusing Earle of stirring “fake drama” instead of addressing the issue directly.

Earle has also previously hinted at tensions, replying “How much time do you have?” when asked about Cooper by a fan.

Fallout still unclear

Cooper, host of Call Her Daddy, launched the Unwell Network in 2023, signing several high-profile influencers including Earle.

Despite the public back-and-forth, neither side has revealed full details about the fallout, leaving fans watching closely as the situation unfolds.