CCP issues notices to 20 brands for misleading sales advertisements

ISLAMABAD: The Competition Commission of Pakistan (CCP) has taken notice of local brands profiting by deceiving customers through misleading ‘season-end sales’ advertisements.

The commission conducted surveys in various markets of Rawalpindi and Islamabad and discovered that discounts on popular products are either minimal or entirely absent.

CCP has acted against misleading savings advertisements, issuing notices to 20 brands.

The notices require clarification from the brands regarding their sales and savings announcements. According to the CCP, banners advertising discounts of “up to 50 per cent” and “30 per cent” are displayed in various markets.

The CCP stated that consumers are being misled by these discount announcements to generate unfair profits.

According to CCP, misleading announcements about sales and discounts cause confusion and frustration among consumers.

Entities, brands, and outlets that fail to comply with this guidance may face enforcement action from the CCP under Section 10 of the Competition Act, 2010.

Read More: PTI Lahore Jalsa: Ali Amin Gandapur assures no unnecessary remarks