Adcom Leo Burnett wins big at this year’s Effie Pakistan Awards

KARACHI, April 2025 – In a remarkable showing at this year’s Effie Pakistan Awards, Adcom Leo Burnett emerged as the most awarded agency of the night, taking home 3 Gold, 7 Silver, and 2 Bronze Effies —and earning the coveted title of Agency Network of the Year.

The agency’s wins reflect a deep and diverse impact across multiple sectors, including technology, fashion, agriculture, and telecom. From pioneering innovation for Samsung, redefining the fashion conversation with Alkaram, to championing local talent in a national campaign for PTCL, Adcom Leo Burnett’s work was recognized for its creative strength, cultural resonance, and strategic relevance.

“These are vulnerable, ever-evolving times, and brands need to show up with more meaning than ever before,” said Imran Syed, CEO of Adcom. “At Adcom, we’re committed to helping brands show up with purpose—authentic, valuable, and in tune with what matters today.”

Syed credited the agency’s success to a shared vision between team members and clients. “All 235 of us are already focused on the next Effie Pakistan,” he added, signaling the agency’s continued drive for excellence.

Adcom Leo Burnett’s sweeping victory highlights not just the quantity of accolades, but the quality and impact of the work that brought them home—cementing its place as a powerhouse in Pakistan’s advertising industry.