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AFP
October 3, 2025

Taylor Swift’s ‘Showgirl’ era begins with her new album

After years of more introspective releases, Taylor Swift’s latest work showcases a lighter and more exuberant side

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Reuters
October 2, 2025

NFL finds Taylor Swift as the biggest marketing tool

Swift’s army of fans, known as ‘Swifties’, have swelled the audience numbers and interest for the NFL and the ranks of Chiefs supporters, known as ‘Chiefties’, particularly since the singer and Kelce announced their engagement in August.

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AFP
October 1, 2025

Business savvy Taylor Swift set to release ‘Showgirl’ on Friday

From hints dropped during her last tour in 2024 to movie screenings this coming weekend to accompany the new album’s release, “Taylor Swift has perfected marketing as narrative art,” said Robin Landa, a professor who studies advertising and branding at Kean University.

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AFP
October 1, 2025

‘Showgirl’ takes centre stage: Taylor Swift to drop 12th album this Friday

“Taylor Swift has perfected marketing as narrative art,” said branding professor Robin Landa. “She doesn’t drop albums, she creates cultural events.”

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Zoya Anwer
September 11, 2025

Taylor Swift brings back midnight sales with ‘Life of a Showgirl’

Taylor Swift hopes the experience will rekindle the communal excitement of lining up with strangers, swapping stories, and tearing into fresh CDs

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Zoya Anwer
August 27, 2025

Will Taylor Swift’s engagement ring ignite 2025 bridal trends?

Taylor Swift’s engagement ring is more than a celebrity detail; it is a harbinger of bridal jewelry trends in 2025

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Adnan Yousaf
August 26, 2025

Taylor Swift gets engaged to Travis Kelce

Kelce proposed Swift in a garden setting, sharing the news with fans on Tuesday through an Instagram post that featured a slideshow of photographs.

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WEB DESK
August 12, 2025

Taylor Swift sends fans into frenzy with new album teasers

Taylor Swift sent her fans into a frenzy late Monday night after announcing her upcoming 12th studio album, The Life of a Showgirl.

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AFP
May 30, 2025

Taylor Swift buys back rights to her old music

Pop sensation Taylor Swift, locked in a feud with record executives since 2019 over ownership of her music, has bought back the rights to her entire back catalogue, she said Friday.