LIV Golf hires Ducera Partners as it seeks new funding model after Saudi support winds down

HERTFORDSHIRE: LIV Golf has appointed New York-based Ducera Partners LLC as its investment banking advisor as the league moves to secure new funding partnerships and strengthen its long-term financial structure.

The decision comes as LIV Golf prepares for a transition period, with Saudi Arabia’s Public Investment Fund (PIF) confirming it will end its financial backing after the 2026 season. The league is now actively exploring alternative investment options to ensure stability beyond that point.

Recently, LIV also announced a new board led by Eugene Davis and Jon Zinman, tasked with formalizing ownership, institutionalizing operations, and evaluating strategic opportunities for future growth.

LIV CEO Scott O’Neil said Ducera brings strong expertise in complex financial deals, adding that the league is focused on building a sustainable financial foundation for the long term.

Since its launch in 2022, LIV Golf has attracted major names from the PGA Tour with lucrative contracts, including Dustin Johnson, Phil Mickelson, Jon Rahm, and Bryson DeChambeau. However, the league has reportedly faced significant annual losses despite more than $5 billion in backing from PIF.

LIV claims it is gaining commercial momentum, reporting rising sponsorships, increased ticket sales, and growing global broadcast reach as it works toward a more stable business model.