PFA seizes massive amount of expired flavours in juice plant raid

LAHORE: The Punjab Food Authority (PFA) has taken action against a beverage manufacturing unit, lodging a case with the concerned police station due to allegations of adulteration.

Additionally, the authority seized a substantial quantity of illicit substances, including 700 litres of counterfeit juice, 107 kilogrammes of expired flavourings, and manufacturing equipment.

Speaking to the media, PFA Director General Asim Javaid revealed that a team conducted a raid on a juice plant situated along Kasur Road, apprehending the operators in the act of producing tainted juices of various flavors.

Highlighting the findings of the operation, DG Javaid emphasised the discovery of substandard juice samples during screening tests, prompting the confiscation of the adulterated products.

Further investigation uncovered concerning indicators such as low brix levels, artificial sweeteners, and fraudulent labelling practices.

It was revealed that the spurious beverages were intended for distribution to local retailers at discounted rates, but the timely intervention of the raiding team thwarted these illicit endeavours, acting on a tip-off.

In a separate enforcement action, the PFA’s team imposed a fine of Rs200,000 on a bakery production facility situated at Hamdard Chowk, Industrial Area, for breaching Punjab Pure Food Regulations.

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