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LEg’s partnerships with Nike and Formula One

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Web Desk Karachi
Mar 12, 2025

Lego teams up with Nike, Formula One to expand digital frontiers, engage young fans

The iconic toymaker, recognised for its colourful plastic building blocks, is ramping up investments in online play by establishing its own development team, having tripled its number of software engineers since 2022.

Lego teams up with Nike, Formula One to expand digital frontiers, engage young fans

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